There’s a fine line between giving up or trying 1 more time.

If you’re like me, you’ve hit that fine-line decision point on more than one occasion in your business or career.

How do you know when it’s time to give up, pivot, or keep going?

There’s an old Japanese saying…

“Fall 7, Rise 8”

Recently, my client Elizabeth had a “Fall 7, Rise 8” moment.

Elizabeth transitioned from being a long-time physical therapist to an emerging and budding entrepreneur.

Her dream? Launch a specialized health and wellness product line for women by May 2019.

With her launch date looming, a big glitch reared its ugly head. She wanted her package design to be done in a certain way to set her product apart from the competition.

Elizabeth contacted 8 package design companies…and got 8 no’s.

Why? They dealt in bigger bulk orders. As a start-up with a smaller order and no purchase history, they declined to work with her.

Crushed…Elizabeth gave up on the 1 thing that would make her packaging unique from the competition.

Disappointed…she contacted other companies that could do the conventional package design for her.

But deep down, she still wanted her unique design.

Even though she had given up, she decided to throw a “hail mary” pass at the last minute. To give it 1 more try.

She contacted 3 more package design companies. And guess what?

One said “yes!”

What if she hadn’t tried 1 more time? What if she had walked away too soon? What if she had decided not to throw her “hail mary” pass?

Elizabeth’s “Fall 7, Rise 8″ moment paid off big time, in more ways than one.

Ecstatic…Elizabeth’s now on track to launch her dream health & wellness product line in May 2019 with her products packaged in her unique design.

What about you?

Do you have a fine-line decision to make? Are you currently being faced with your own “fall 7, rise 8” moment?

Let Elizabeth’s story inspire you.

Albert Einstein said, “You never fail until you stop trying.” 

Jimmy Johnson says, “The difference between ordinary and extraordinary is that little extra.”

Here’s to your “Fall 7, Rise 8”  success!